![]() “But then I was so impressed by the unique and interpretive ideas people were able to come up with.” ![]() “Initially with the first videos that were coming in, I was little worried because it was a lot of amateurs,” Pugh said. There were no boundaries on what the participants did during those 15 seconds, giving creative control for every creator. For his “Star Wars Uncut” project, Pugh had hundreds of people film 15-second increments of A New Hope and then stitched the clips together. While most of these remixes are short, Internet-friendly lengths, Casey Pugh remixed a movie length amount- Star Wars IV: A New Hope length, to be exact. (Full disclosure: I am friends with the creator of the Brooklyn version and appear briefly in it. One of the most popular incarnations of the remix of a remix started with clips from ’80s Brat Pack movies cut to the recent Phoenix hit “Lisztomania.” A Brooklyn video group then shot similar-looking footage of young people dancing around looking pretty and happy as a tribute to the Brat Pack tribute, and also cut it to “Lisztomania.” Now with 250,000 views and 17 tributes to the Brooklyn tribute from groups from places like Israel to San Francisco, the remix is sort of its own club, with a still growing membership. And then there are the remixes of remixes, an endless rabbit hole of evolving video memes. ![]() So while a video montage of Top Gun scenes cut to make the film look like a gay love story is a remix, so is new material shot to look like old, familiar footage. Remix video can be a lot of things: a political statement, a call and response, the Internet version of “Marco! Polo!” a 21st-century letter to the editor.īlake Whitman, director of community and product at Vimeo, notes that remix video doesn’t want to be defined. You know you’ve arrived when people dress their dog up as your meme for Halloween. The video has had more than 70 million views on YouTube in less than six months, as well as 400 video responses, and Dodson is in talks to get his own reality show. The Brothers made a deal to split the profits with Dodson and released “Bed Intruder” on iTunes it then promptly broke into the Billboard Top 100. With the instant hook “hide your kids, hide your wife,” plus Dodson’s mesmerizing character, the song was a hit with YouTube users, who then looked for ways to purchase it. Subjecting the video to what they call “songification,” or making music out of unexpected material, the Brothers found a catchy tune in Dodson’s angry rhetoric. Beyond having one of the most subscribed-to channels on YouTube, with more than 50 videos, and working on a pilot for Comedy Central, they also are responsible for one of the most watched videos of 2010, the now legendary “Bed Intruder Song”.Ī local news station’s report on a woman waking up with a stranger in her bed quickly became something bigger when the Gregory Brothers saw a clip of Antoine Dodson, the woman’s brother, raging against the attacker. The Gregory Brothers are a remix powerhouse.
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